Messaging & Anti-Spam Policy

1. Our position

We do not send unsolicited commercial email or text messages. Not in any volume, not for any reason, not to warm up a list, not to "re-engage" someone who went quiet.

We follow the CAN-SPAM Act, the Telephone Consumer Protection Act (TCPA), the CTIA Messaging Principles and Best Practices, and the carrier rules enforced through The Campaign Registry.

This policy is not a platform rule we impose on someone else. We are the sender. Every obligation in it is ours.

2. What counts as consent

Only these:

• Completing a form on our site and ticking an unchecked box that names Wall Dock Deck and agrees to receive messages
• Texting a keyword to our published number
• Signing a form, on paper or electronically, that names us and agrees to receive messages
• Being an existing customer receiving a message directly relevant to the thing you asked us about

For text messages we rely on prior express written consent, which means the ticked checkbox or a signed form. Nothing weaker.

These are never consent, and we do not use them:

• Purchased or rented lists
• Scraped numbers
• Numbers from directories
• Numbers from public records — property files, permit applications, violation notices, code-enforcement lists, hurricane damage filings
• A number given to us for a different purpose

That fifth one deserves emphasis, because it is exactly how this industry goes wrong. A seawall violation is public record. The owner's phone number may be too. Knowing that someone has a problem is not permission to text them about it. We do not do it, and we will not work with contractors who do.

3. What we record

For every consent: the form, the timestamp, the IP address, and the exact wording displayed at the moment of consent. Not a yes/no flag — the actual sentence the person read.

We keep that for five years. If anyone ever asks whether we had permission, we can show precisely what they agreed to and when.

4. What every message carries

Email — an accurate from name and address, a subject line that is not misleading, a working one-click unsubscribe, a List-Unsubscribe header, and our physical mailing address.

Text — our business name, STOP to opt out, HELP for help. On the first message and at the point of consent: that message frequency varies, that message and data rates may apply, and the up-to-10-per-month figure.

We do not remove, hide or break any of these.

5. Opt-outs are final until someone opts back in

An unsubscribe or a STOP takes effect immediately and we record it.

We do not re-add someone to a list, message them from a different number, or move them to another list to get around an opt-out. A person who opted out stays on the suppression list permanently — that is how we make sure a future import cannot undo it.

Someone can opt back in by replying START, by submitting a form again, or by telling us. Then we may message them again.

6. What we never send

No deceptive messages or impersonation. No cannabis, firearms, tobacco or vaping, gambling, adult content, high-risk lending, debt relief or get-rich-quick content. No malware or phishing. No harassment or threats. No messages to numbers on a do-not-call list where the law forbids it.

Carriers block most of those categories outright on standard numbers regardless of consent — consent is necessary, but it is not sufficient.

Two we add for our own industry:

• No message that implies we are a government body, a code-enforcement officer, or acting under official authority. We publish municipal rules. That makes it easy to sound official, and sounding official to pressure a homeowner is deceptive.
• No manufactured urgency about a deadline that does not exist. If we cite a compliance date, it is a real one from a real ordinance, with the code section.

7. What we watch

We monitor complaint rates, bounce rates, opt-out rates and carrier feedback on our own sending. If any of them move the wrong way we stop and find out why before sending again. We would rather pause a campaign than burn a number.

Honouring an opt-out is immediate — not the ten business days CAN-SPAM allows for email, and certainly not for text.

8. What we require of contractors

A contractor who receives a referral from us becomes an independent sender with their own obligations. We require that they:

• Contact a referred owner only about the enquiry that owner actually made
• Honour a request to stop immediately, and keep their own suppression list
• Maintain their own TCPA and CAN-SPAM compliance, including their own consent records
• Never add a referred owner to a general marketing list without separate consent
• Never pass the owner's details to anyone else

A contractor who breaks this is removed from the network. Repeated or serious misuse ends the relationship immediately.

We cannot police their systems. If a contractor contacts you after you asked them to stop, tell us at hello@walldockdeck.com. We act on it.

9. Report a problem

If you got a message from us you did not ask for, we want to know, and we treat it as a failure on our side until shown otherwise.

Email hello@walldockdeck.com with the message, the number or address it came to, and roughly when. We look at every report, and we reply.